Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty_six 30_minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO). Understanding marketing and its relationship to contemporary society is increasingly important to everyone. Marketing is designed to provide a solid foundation on which to build that understanding